An MBA in marketing is ideal for business-minded professionals who have a creative streak. If you like to think outside the box, innovate, design, create, and improve, then this could be the perfect field for you. With any MBA program, you’re going to get a solid foundation in business essentials. The marketing focus will help you hone your skills for careers specific to this specialty. Some of the best job opportunities in the business world exist in the competitive and fast-paced marketing industry.
Marketing is all about connecting with the consumer. There’s a competitor for nearly every possible product and service today, and the marketing department is responsible for making sure that its company stays ahead of the competition. This means designing winning advertising campaigns, staying on the cutting edge of social media, and analyzing the target market so you’re able to reach your ideal niche. The face of marketing changes all the time, so it’s important for marketing MBAs to be flexible.
There are many different careers that are suitable for an MBA in marketing. Some options that you may want to explore are listed below along with their median annual salary as of May 2010.
- Advertising, Promotions, and Marketing Managers – $108,260
- Market Research Analyst – $60,570
- Public Relations Managers and Specialists – $57,550
- Sales Managers – $98,530
Keep in mind that these salaries reflect the median for all professionals. With an MBA, you’ll likely be on the higher end of the potential earnings for your field. Once you’ve obtained this impressive degree, you may be surprised to see how quickly the promotions follow.
MBAs are typically returning students who already have a full time job in the business field. If you’re pursuing a marketing MBA, you’re probably already working in the marketing department, though you may not have the ideal position or salary. Going back to school can be difficult for professionals who are working full time. This is where online programs come in. With an online marketing MBA, you can pursue your continuing education when it’s most convenient to you, without ever setting foot on a college campus. Here are some online marketing MBA programs for you to consider:
Northeastern University – D’Amore-McKim School of Business
This program provides a broad overview of the marketing industry as a whole. With worldwide opportunities in advertising and customer relations, this program offers a look at the complete international landscape. You’ll learn to identify target markets, understand marketing research methodologies, and assess the cultural and political forces that impact marketing efforts. This program is conducted entirely online and can be finished in just two years.
Ashford University offers an online MBA with your choice of concentrations. The Marketing concentration includes nine specialized credit hours that focus on branding, consumer behavior, and market research. Students with a previous Bachelor’s degree will need to complete 36 credit hours. Each course lasts for six weeks. You can take as many or as few classes at a time as you wish.
If you’re interested in accelerating your marketing career, a marketing MBA is a surefire path to success. You’ll get a new look at the world of marketing and come back to work with a fresh take and the most current knowledge. Furthering your education in business, and especially in marketing, is essential to staying at the top of your field. If you’ve been stuck in the same position for years, it’s time to take control and get the knowledge that you need to really succeed. Successful marketing professionals are always ahead of the curve and that’s just where an MBA in marketing will put you.